The Importance of a Good Photo Background
Whether you are photographing a product or a portrait, the background is essential for creating a powerful image. Objects in the background can distract or draw attention away from your subject.
There are many ways to work with your background to improve the quality of your photos. Some of the most effective techniques include framing your subject, avoiding background clutter, and minimizing texture.
Color
The color of a photo background is an important aspect of product photography that should be consistent with the brand’s aesthetic. White or gray backgrounds are popular choices for their neutrality and professionalism, while darker colors can evoke feelings of luxury and trust. Other options include textured or patterned backdrops, such as marble or concrete, and bokeh blurred backgrounds. For example, the sustainable home care product Full Circle uses a subdued marble pattern on an MDF or PVC sheet for its zipper sandwich bags advertisement image.
Choosing the right background color can also help a product stand out by creating visual contrast and adding depth to the image. In addition, the color of a background can communicate emotion to consumers, which is especially important when using photos for advertising and catalogs. Fotor’s online photo editor includes a variety of photo editing tools that make it easy to change the background color in product photos. These tools can remove messy backgrounds and change them to various colors, and also include trendy design elements that elevate the image’s overall look.
Texture
When it comes to the emotion of your photo, the texture of a background can play a huge role. This is true for all kinds of photography, from landscapes to portraits, and even food images. It’s essential for establishing a powerful scene that sets the mood and draws the audience into your image.
For example, a subject photographed against a brick wall will have a different feel than a subject shot against grass or sea pebbles. Texture is also important in balancing composition, so you’ll want to make sure that your background has leading lines that direct the eye to your subject and don’t compete with it.
BeFunky’s Textures library makes it easy to add a texture to your photo background. You can create a vintage aesthetic with old paper textures, manipulate colors with paint textures, or even give your photo a splodge of grunge. We also have light effects that are perfect for blending textured backgrounds with your photo, like bokeh(opens in new tab). Try these out to amp up the drama of your photos.
Shape
When it comes to a photo background, shape plays an important role. It can help frame your subject, provide a sense of depth, and even add visual balance to the composition of the image.
For example, a pop-up backdrop(opens in a new window) that features a distinct striped pattern can work well for product photography. Its striped design provides a unique backdrop that is both eye-catching and interesting without being distracting.
Other shapes can also be used to create a striking photograph background. For instance, a photo backdrop with a circular or triangle-like shape can make the subject of your picture look more centered. Additionally, backgrounds with negative space(opens in a new window) can give your photo more visual breathing room and allow viewers to focus their attention on the subject of the photo. This can also help to prevent the subject from being overshadowed by other distracting elements in the frame.
Geometry
Geometric photography compositions use lines, either real or virtual, to form queues that direct the eyes of photo audiences toward the main object (POI) of the image. People respond well to geometric patterns because our brains are naturally inclined to organize and arrange things in a way that is harmonious and balanced.
You can easily find a geometric backdrop that complements your subject and enhances their beauty. For example, if you want to photograph your model in front of a concrete wall, look for one that has a lot of texture and contrasting colors to make the model stand out.
In addition to geometry, you should also consider the composition of your backdrop. Look for a background that does not overwhelm your subject with too many objects or colors and does not distract the audience’s attention. Moreover, choose a background that complements your subject’s attire or adds context to the story you are trying to tell.
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